Assignment: Campaign Pitch Assignment

90–120 minutes

Learning Targets

I can design and pitch a campaign concept that communicates tone, theme, and creative vision.

Context: You've studied what makes great pitches work and discussed Session Zero. Now create your own.

Directions

  1. Design a D&D campaign concept. It can be in any genre or style. It should reflect your creative voice and interests.
  2. Create your campaign pitch using one of these formats (your choice):
    • Written pitch (400–600 words): a compelling document that covers all elements listed below
    • Multimedia pitch (3–5 minute video or audio recording): a spoken pitch with visual aids
    • Visual pitch deck (6–10 slides): a presentation-style pitch with images and text
  3. Your pitch must include: a hook (1–2 compelling sentences), setting description with one defining feature, tone and atmosphere, themes the campaign explores, what kind of characters would fit, what players can expect, and a brief Session Zero outline (3–4 expectations/boundaries you'd establish).
  4. After creating your pitch, write a brief Pitch Reflection (150–200 words) explaining: why you chose this concept, how it reflects your creative voice, and what choices you made about tone and content boundaries.

Rubric

Campaign Pitch assignment rubric with criteria for Hook & Vision, Setting & Tone, Creative Voice, Session Zero, and Presentation Quality across four performance levels
Criteria Exemplary (4) Proficient (3) Developing (2) Beginning (1)
Hook & Vision Hook is compelling and specific; vision is vivid and unique Hook is clear; vision is communicated effectively Hook present but generic; vision is vague Hook missing or unclear; vision not communicated
Setting & Tone Setting is richly detailed with a distinctive feature; tone is consistent and deliberate Setting is described with some detail; tone is present Setting is underdeveloped; tone is inconsistent Setting and tone are not addressed
Creative Voice Pitch clearly reflects the student's unique voice and creative identity Pitch shows some distinctive voice choices Voice is present but generic No distinctive voice evident
Session Zero Thoughtful, specific boundaries that show awareness of audience and inclusion Boundaries present and reasonable Boundaries generic or underdeveloped No Session Zero elements
Presentation Quality Polished, engaging, well-organized in chosen format Clear and organized Some organization issues Difficult to follow

Social Presence: Connect With Your Community

After submitting your pitch, read two classmates' pitches. For each, respond with:

  • One thing about their campaign that excites you
  • One question you'd want answered before joining
  • One specific compliment about their creative voice in the pitch

Process Evidence

Submit the following:

  • Your pitch (in your chosen format)
  • Your Pitch Reflection
  • Any brainstorming notes or early drafts
AI Guidance

Do not use AI to generate your campaign concept, write your pitch, or create your Session Zero outline. Your creative vision is what makes this assignment meaningful. After writing your own complete draft, you may use AI to check grammar and spelling only.

Revision

After receiving peer feedback, you may revise and resubmit your pitch for an improved score.

Next: Lesson 6.5: Capstone Preparation